I know. Yes. I know. You spell Colourful with a U. Unless you’re Danish (or American). You will love the extra fine 100% Italian merino wool, Portuguese manufacture with fair wages and no discrimination, garment dyeing and pre-washing and, most importantly of all, 5% of proceeds go to Colorful Standard’s football club and foundation in the Democratic Republic of Congo, FC Masi Manimba.

SS24 is all about your tried and trusted favourites. We love the classic tee and the boxy tee. We love the Oversized Shirt and the Twill shorts. Top off with a cute baseball cap. In spring green, yellow, soft lavender and super useful white.