Rowse: Plant Based Beauty
S/S 24
We are delighted to introduce Rowse to tkdcincinnati’s Beauty and Grooming Department. Rowse brings natural, efficacious and beautifully scented formulations to skincare.
The Brand
In 2018 Nuria Val, a photographer, and Gabriel Salord, a marketing expert in the cosmetic sector, met and bonded over their shared love of botany and beauty. With the introduction of new friend and pharmacist Lamia El Kadiri into the business, Rowse was born. Its purpose: to create a simple and stripped down range of plant based, vegan beauty products for healthy, glowing skin. And this, presumably, is a concept we can all get very much behind.
The Key Products
Summer Hydrating Mist
Annie has a cheeky spritz of this every morning. With a natural scent of citrus and mimosa, this is made with aloe vera, apricot and carrot to moisturise and nourish skin and hair. A gentle mist for the ultimate holiday vibes.
Regenerate Night Serum
This is a Rowse best seller, containing Bakuchiol, which is a highly effective antioxidant, and works as a natural, non-irritant retinol alternative. Apply overnight to boost hydration, elasticity, firmness and glow (yes, very much, please).
Mushroom Booster
This smells much more delicious than it sounds. Using a mushroom extract, this is a moisture boosting pre-serum to help mature, especially menopausal skin (are you looking at me?) maintain firmness and radiance. Added wakame seaweed and Xeradin further increase collagen production and water retention for a plumper complexion.
Tangerine Cleansing Balm
An oil to milk formula which melts away makeup, absorbs impurities and removes dirt, oil and pollution. This is suitable for even the most sensitive skins and, with almond and coconut oils and vegetable glycerine, will keep skin soft and hydrated. Citrus oils and daucus carota extract make for a delicious, fresh fragrance.
Melatonin Sleeping Mask
Designed as a powerful reset for your skin, this leave-on recovery mask works overnight to calm down sensitive skin while providing deep nourishment and a boost of radiance.
Universal Shampoo Bar
Made from Matcha tea extract, peppermint, avocado and lemon (no, it’s not a healthy salad), this is a bar shampoo for cleansing and protecting all types of hair.
Sustainability
Using only natural ingredients, in as raw a form as possible, Rowse work with partners who responsibly source and manufacture, using small batch, cold-pressed processes (instead of chemical solvents) to create the freshest and highest quality products. All ingredients are organic and entirely traceable. Packaging is in glass bottles and recycled cardboard.
With very limited distribution outside their native Spain (if you’re visiting Madrid be sure to make a pilgrimage to their beautiful flagship store), we feel particularly proud to introduce Rowse to tkdcincinnati.